Product Marketing Manager

42

Applications

Bangalore
Full-Time
Senior: 7 to 10 years
Posted on Feb 21 2024

About the Job

Skills

Product Strategy
Research
Marketing Analytics
Market Research
Presentation Skills
Positioning
Product Launch

Job Description

Position Overview: The Product Manager of ParkZeus – parked vehicle ecosystem platform is

responsible for overseeing the development and management of parked vehicle ecosystem platforms

and products within the company. This role requires a deep understanding of IoT technologies, market

trends, and customer needs. The Product Manager plays a crucial role in defining the product vision,

strategy, and roadmap for ParkZeus and ensuring their successful implementation.

Key Responsibilities:

1. Product Strategy and Vision:

o Develop a clear and compelling product vision of the ParkZeus platform on market

research, industry trends, and customer insights.

o Define the product strategy and roadmap, considering both short-term and long-term

goals.

o Identify target market segments, customer needs, and use cases for parked vehicle

ecosystem products/services.

2. Market Research and Analysis:

o Conduct market research to identify emerging trends, competitive landscape, and

customer requirements.


o Analyze market data and customer feedback to drive product improvements and

identify new opportunities.

o Stay updated on industry standards, regulations, and technological advancements

related to the parked vehicle ecosystem

3. Product Development and Lifecycle Management:

o Collaborate with cross-functional teams, including engineers, designers, and

stakeholders, external partners to develop ParkZeus platform from concept to launch.

o Define product requirements, features, and specifications based on customer needs and

market demands.

o Manage the product development lifecycle, including planning, scheduling, and tracking

progress to ensure timely delivery of high-quality products.


4. Technical Know-how:

o Sound understanding of IoT platforms, B2B marketplaces

o Documenting product requirements and scheduling requirement reviews with internal

stakeholders.

o Cooperation with the development team: explaining features, answering questions,

"translating" the business requirements into "developer language", giving feedback on

the development

o Decisions regarding technical implementation together with the architect and SMEs

(Subject Matter Experts)

5. Roadmap and Release Planning:

o Create and maintain a detailed product roadmap that aligns with the overall business

strategy and product vision.

o Prioritize features and enhancements based on business value, customer impact, and

technical feasibility.

o Coordinate with engineering and development teams to plan product releases and

ensure smooth product launches.

6. Cross-functional Collaboration:

o Collaborate closely with sales, marketing, and customer support teams to gather

feedback, understand customer requirements, and address product-related issues.

o Work with the marketing team to develop effective product messaging, positioning, and

go-to-market strategies.

o Support the sales team in product training, competitive analysis, and customer

presentations.


7. Performance Monitoring and Analysis:

o Define key performance indicators (KPIs) to measure the success and adoption of IoT

solutions.

o Monitor product performance, analyze data, and generate actionable insights to drive

product improvements and optimizations.

o Conduct post-launch reviews and gather feedback from customers to guide future

product iterations.


Qualifications

• Bachelor's or Master's degree in a relevant field (e.g., computer science, electrical engineering,

business administration).


• Min 8+ years of experience as a Product Manager or in a similar role, preferably with a focus on

IoT platforms and must have experience in B2B & B2C Consumer Internet/Tech/Consumer

Electronics space.

• Strong understanding of IoT technologies, cloud native technologies, Android/Linux based

devices, protocols, and standards.

• Should have worked with cross functional teams (Engineering, Marketing, Growth, Design, etc.)

• Excellent analytical, problem-solving, and decision-making skills.

• Ability to translate customer needs and market requirements into product features and

specifications.

• Strong project management skills with the ability to manage multiple tasks and prioritize

effectively.

• Excellent communication and collaboration skills to work with cross-functional teams.

• Familiarity with agile development methodologies.

• Knowledge of regulatory and compliance requirements related to IoT devices is a plus.

Overall, the role of an ParkZeus – parked vehicle ecosystem Product Manager requires a blend of

technical expertise, market knowledge, and strategic thinking to drive the successful development and

launch of IoT devices that meet customer needs and contribute to the company's growth and

profitability.

Additional information

• Candidate must be open and willing to travel

About the company

Established in 2013, Maverick Edutech Private Limited is a leading educational technology company specializing in training and recruitment services. With a rich experience of over 10 years, we have consistently strived to bridge the gap between education and industry by equipping individuals with the necessary skills and knowledge to excel in their careers. At Maverick Edutech, we understand the r ...Show More

Industry

Education Administration ...

Company Size

11-50 Employees

Headquarter

Hyderabad, Telangana

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