About the Role

At Vijay Eesam, we don’t just post content; we build personal brands in startups, business, marketing, AI, and tech that dominate feeds.

We’re looking for someone to own the content strategy layer for these brands; someone who’s part strategist, part storyteller, part scientist of virality.

 If you:

• Know how content really works (hooks, formats, editing, pacing, everything)
• Have cracked at least 500K+ views on an infotainment reel written by you
• Think in systems, not guesses
• And want to take full ownership of growth and direction
• You’re who we’re looking for.
• This is a high-freedom, high-responsibility role; your strategy drives what goes live, and your insights decide what wins.

💼 Key Responsibilities

• Lead content strategy for multiple personal brands across business, tech, startups, and marketing.
• Study hundreds of competitors to identify winning patterns and content gaps.
• Analyze previous performance and translate learnings into actionable strategies.
• Write high-performing hooks and scripts tailored to each niche.
• Work with AI image generation and video editors to bring ideas to life.
• Monitor trends, topics, and social shifts daily to identify growth opportunities.
• Collaborate with the editing team to refine video output for maximum reach and retention.

🧩 Who You Are

• You’ve already cracked 500K+ views on your own or client infotainment reels.
• You live and breathe short-form content, constantly breaking down what makes something viral.
• You’re obsessed with hooks, story structure, and visual pacing.
• You understand editing, even if you don’t do it, you know what makes a cut work.
• You’re analytical, you test, measure, and iterate.
• You’re the kind of person who can’t scroll past a reel without thinking why it worked.

📍 Requirements

• Proven experience in content strategy, reel scripting, or social media growth.
• Strong understanding of hooks, audience retention, and performance metrics.
• Experience working with editors, designers, or creative teams.
• Familiarity with AI tools for content ideation or visual generation.

🎯 Your KPI

• Simple:
• Growth. Views. Repeat.
• Your success is measured by how fast and how far the pages you lead grow.