Company Description

Huemn offers a cloud-based OS that automates a Photography business into a streamlined workflow and powers their shoots, data, client communication, approvals, post-production, deliveries, and more. Huemn does the heavy lifting, so the Photographers can focus on creativity and capture great moments at full throttle.

Role Description

This is a full-time Performance Marketing Executive role based in Hyderabad. As a Performance Marketer at Huemn, you will be responsible for assisting in the development and execution of performance marketing campaigns. You will collaborate with cross-functional teams to drive user acquisition, increase brand visibility, and optimize marketing funnels. This role offers an opportunity to gain hands-on experience in digital marketing, data analysis, campaign optimization, and marketing strategy.

Qualifications

• Degree in Marketing, Business, or a related field is must
• Strong analytical skills and attention to detail
• Basic knowledge of digital marketing channels (e.g., Meta Ads, Facebook Ads, Instagram Ads)
• Proficiency in Microsoft Excel or Google Sheets
• Excellent written and verbal communication skills
• Ability to work effectively in a collaborative team environment
• Passion for learning and staying up-to-date with the latest trends in digital marketing

Key Responsibilities:

1. Plan, execute, and monitor paid digital campaigns (Meta Ads, Instagram Ads, etc.) to drive SaaS product awareness, lead generation, and sales pipeline growth.
2. Use strong analytical skills to track KPIs (CTR, CPC, conversion rates), identify trends, and optimize campaigns for ROI using Excel/Google Sheets.
3. Partner with sales, product, and content teams to align marketing strategies with SaaS sales goals and customer acquisition targets.
4. Manage campaign budgets efficiently, ensuring cost-effective spend across channels while reporting on ROI to stakeholders.
5. Create clear, concise performance reports and present insights to internal teams, highlighting successes and areas for improvement.
6. Conduct experiments (ad creatives, landing pages, targeting) to refine strategies and improve conversion rates.
7. Work with content teams to develop compelling ad copy and visuals tailored to SaaS buyer personas.
8. Stay updated on digital marketing trends (e.g., AI tools, automation) and propose innovative tactics to enhance campaign performance.
9. Collaborate with sales to ensure seamless lead handoff and support nurturing campaigns that convert prospects into SaaS customers.
10. Analyse the customer journey to identify bottlenecks and implement strategies to improve funnel efficiency and shorten sales cycles.