Responsibilities:

l  Analyzing business potential, conceptualize & execute strategies to drive sales, augment turnover and achieve desired targets.

l  Deploying suitable market research tools to gauge market trends & competitor activities, consumer behavior, etc. to gain a competitive edge.

l  Driving marketing initiatives to achieve goals. Initiating and developing relationships with target organizations for business development.

l  Manage all marketing strategies and campaigns by working with vendors and marketing team members

l  Support insurance sales and brand awareness goals through events and other marketing initiatives that foster new and engage existing members of target audience groups

l  Test, report on, and optimize content marketing campaigns, digital sponsorships, paid media buys, speaking engagements, events, and more to ensure a positive cost-per-lead ratio that drives Marketing Qualified Leads.

l  Proactively monitor emerging trends within the insurance and marketing industry, flagging relevant reports to managers, as needed.

l  Track marketing campaigns, events, e-marketing and subscriber lists, and other necessary information in CRM systems.

l  Work in tandem with creatives on the graphic design team to ensure completion of marketing campaign and promotional materials and other collateral.

Requirements and Skills:

l  Marketing in Corporate General Insurance.

l  Work in customer relationship management.

l  Managing and directing a sales team.

l  Excellent written and verbal communication skills.

l  Dedication to providing great customer service.

l   Work as sales team member.