Job Purpose:

The Marketing Executive is responsible for planning and executing marketing activities to promote automobile sales, aftersales services, and brand visibility. The role involves digital & offline marketing campaigns, lead generation, event management, and coordination with sales teams to drive showroom footfall and customer engagement.

Key Responsibilities:

• Marketing Campaigns & Branding
• Plan and implement marketing campaigns (print, digital, outdoor, and BTL activities).
• Coordinate with agencies/vendors for creative designs, social media content, and ad placements.
• Ensure all marketing material aligns with OEM (Manufacturer) branding guidelines.
• Lead Generation & Customer Outreach
• Generate leads through digital campaigns, telecalling, and local promotions.
• Manage enquiry databases and ensure timely sharing of leads with sales teams.
• Support sales team in corporate tie-ups and promotional activities.
• Event & Activation Management
• Organize test drive campaigns, roadshows, mall displays, and customer engagement events.
• Coordinate with OEMs for product launches and special campaigns.
• Track ROI of marketing activities and suggest improvements.
• Digital & Social Media Marketing
• Manage dealership’s social media presence and customer engagement.
• Create content calendars, run paid ads, and monitor performance analytics.
• Ensure regular posting of offers, events, and customer stories.
• Market Research & Analysis
• Track competitor marketing activities and local market trends.
• Collect customer feedback and share insights for business decisions.

Key Skills & Competencies:

• Strong communication & presentation skills.
• Knowledge of digital marketing & social media tools.
• Creative mindset with ability to plan events & promotions.
• Basic design and content writing skills (preferred).
• Good coordination & multitasking ability.

Qualifications & Experience:

• Graduate / MBA in Marketing preferred.
• Minimum 1–3 years of experience in marketing (preferably in automobile / retail / hospitality industry).
• Freshers with strong digital marketing knowledge may also be considered.