Responsibilities

• Collaborate with the marketing team to develop and implement effective marketing strategies to promote our products and increase brand awareness.
• Provide thought leadership at the intersection of music and social media for expanding the company brand online, creatively and uniquely
• Conduct market research to identify target customer segments, understand market trends, and analyze competitor activities.
• Assist in developing marketing campaigns and promotional activities, including online and offline channels.
• Coordinate with internal teams and external stakeholders to ensure the smooth execution of marketing initiatives.
• Assist in creating marketing collaterals such as brochures, presentations, and product documentation.
• Monitor and analyze the performance of marketing campaigns and provide reports and insights to the marketing team.
• Assist in managing social media platforms and online presence, including content creation and engagement strategies.
• Support the planning and execution of trade shows, exhibitions, and other marketing events.
• Collaborate with cross-functional teams, including sales, product development, and customer support, to align marketing efforts with business goals.
• Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective.
• Delegate assignments to members of the graphics and advertising departments, as needed.
• Liaise with Product development and sales departments to stay updated on new products and features.
• Respond to comments of customer queries and engage with the online community in a timely manner.

Desired Skills & Experience

• Proven experience in marketing roles, preferably in a product-based company
• Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
• A thorough understanding of contemporary trends in consumerism
• Excellent research and writing skills, particularly as these apply to marketing.
• Strong content writing, editing, and proofreading skills. Excellent grammar and English writing skills are a must
• Knowledge of marketing digital tools and techniques
• Results-driven mindset with a focus on achieving marketing goals.
• Excellent computer skills, including MS Excel, web analytics and Google Adwords
• Excellent communication and presentation skills
• Strong analytical skills with a goal-oriented attitude
• The candidate will be required to visit the retail stores
• 4-5 years of proven work experience as a Marketing Associate, Marketing Assistant or similar role
• Master's or Bachelor's degree in Marketing or a relevant field