Responsibilities

• Review stats on an ongoing basis to understand how the copy/content is working and improvise accordingly
• Create scripts for advertisements and product videos 
• Develop copy on a wide variety of topics for multiple platforms such as the company website, blogs, articles, social media and product descriptions 
• Proofreading content for errors and inconsistencies
• Editing and polishing existing content to improve readability 
• Liaison with other departments (campaign managers, creative team, and designers) as needed to ensure the content strategy is effectively implemented across channels
• Collaborates on the development of content style guides, content and messaging strategies, best practices and processes
• Conduct in-depth research on industry-related topics to develop original content
• Create compelling headlines and body copy that will capture the attention of the target audience
• Identify customers’ needs and recommend new content to address gaps in the company's current content

Desired Skills & Experience

• Excellent grammar and writing skills
• Have a flair for writing with an understanding of what works on the internet & social media
• Be highly creative and imaginative with an effective writing style that is fresh, consistent and customer-friendly
• Have a knack for editing and proofreading with good research skills
• Be knowledgeable about digital marketing tactics, including SEO, email marketing and web analytics
• The ability to handle multiple projects concurrently
• Creative and Poetry writing skills will be an added advantage
• Proficiency in multiple languages is desired
• Fresher or 1-year of professional writing experience, especially, on the digital platforms
• Bachelor's degree in Communications, Marketing, English, Journalism or a related field