• Job DescriptionWe are seeking a highly motivated and creative Digital Marketing Specialist to join our team.
• The ideal candidate will be responsible for planning, implementing, and monitoring our digital marketing campaigns across all digital networks.
• The successful candidate will have experience in various digital marketing techniques and technologies, including SEO/SEM, email marketing, social media marketing, content creation, and analytics.

Requirements

Develop and Execute Digital Marketing Campaigns:

• Plan and execute all digital marketing, including SEO/SEM, email marketing, social media, and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Content Strategy and Creation:

• Develop and manage content for the website, social media, and email campaigns.
• Collaborate with internal teams to create landing pages and optimize user experience.

SEO/SEM Management:

• Optimize content for search engines (SEO) and manage paid search campaigns (SEM) to drive traffic and conversions.
• Conduct keyword research and analysis to guide content creation and website development.

Social Media Management:

• Manage and grow the company's social media presence on platforms like Facebook, Twitter, LinkedIn, and Instagram.
• Develop strategies to increase engagement and brand visibility on social media.

Analytics and Reporting:

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Analyze data and metrics from digital marketing campaigns and provide actionable insights for continuous improvement.
• Use various tools like Google Analytics, SEMrush, and others to track and report on campaign performance.

Email Marketing:

• Plan, create, and execute email marketing campaigns to nurture leads and engage with customers.
• A/B test email campaigns for performance optimization.

Collaboration and Coordination:

• Work closely with other departments (sales, content, product development) to align marketing strategies with business goals.
• Coordinate with external agencies and vendors for specialized marketing projects and campaigns.

Benefits

Career Growth