Job Overview

We are seeking a Sr Executive in Digital Marketing for a remote position. This mid-level role requires 4 to 6 years of work experience. The ideal candidate will spearhead our digital marketing efforts, leveraging innovative strategies to enhance brand presence, optimize marketing channels, and drive engagement across multiple platforms. Join us in a dynamic environment where impactful digital solutions in health care are created and narrated.

Qualifications and Skills

• Minimum of 5 years of experience in digital marketing, demonstrating expertise in creating compelling marketing strategies.
• Proven expertise in Social Media Marketing (Mandatory skill) with the capability to drive creative campaigns that engage and convert audiences.
• Deep understanding of SEO for improving organic presence and reaching the target audience effectively across search engines.
• Skilled in Email Marketing with experience in crafting engaging newsletters and automated email campaigns.
• Adept in developing comprehensive digital strategies that align with the company’s objectives, enhancing outreach efforts.
• Experience managing PPC campaigns to maximize ROI, ensuring cost-effective digital advertising strategies.
• Proficiency in Content Marketing to produce high-caliber, engaging content that supports the overall digital marketing campaign efforts.
• Knowledge in Video Marketing, promoting brand messaging through visual content to capture audience attention and engagement.
• Strong grasp of Branding principles, ensuring consistent and effective representation of the company’s image across all digital platforms.

Roles and Responsibilities

• Develop and implement comprehensive digital marketing strategies that are aligned with the organization's growth goals and brand emphasis.
• Manage and optimize social media channels to enhance brand visibility and engagement through targeted campaigns.
• Implement and analyze SEO strategies to boost website visibility and search engine rankings efficiently.
• Plan and execute email marketing campaigns, including automated flows, to nurture leads and engage with our audience effectively.
• Create and manage PPC advertising across various platforms to maximize ad spend return and target reach.
• Produce, curate, and evaluate content strategies that resonate with target demographics, enhancing brand storytelling.
• Lead video marketing initiatives to produce engaging audio-visual content that propels the brand’s message across digital channels.
• Collaborate with cross-functional teams to ensure cohesive integration of digital marketing strategies with overall business development efforts.