Qualifications and Skills

• Proficiency in content creation, including crafting compelling posts, videos, and graphics to engage target audiences.
• Strong understanding of social media analytics tools to track and optimize campaign performance and engagement.
• Experience in SEO optimization to enhance content visibility and maximize audience reach across platforms.
• Familiarity with Facebook Ads Manager for effective ad campaigns, targeting, and audience insights.
• Skills in producing Instagram reels to captivate followers and boost account interaction and growth.
• Ability to collaborate with influencers to create authentic partnerships that amplify brand messaging.
• Competence in using Hootsuite for scheduling and monitoring posts to maintain consistent online activity.
• Proven experience in social media marketing strategies to expand presence and drive audience growth.

Roles and Responsibilities

• Develop and implement social media strategies that align with business goals and brand identity.
• Create, edit, and publish engaging content daily across social media platforms, including Facebook, Instagram, and LinkedIn.
• Monitor social media channels for trends and engage with audiences, responding to inquiries and comments in a timely manner.
• Analyze data from social media analytics and adjust strategies accordingly to optimize effectiveness.
• Coordinate with marketing and design teams to ensure a cohesive brand message and visual identity.
• Identify and engage with influencers to create partnerships that enhance brand reach and credibility.
• Stay updated with the latest social media trends and tools to incorporate new strategies and technologies.
• Manage social media advertising campaigns, including budget tracking and reporting on performance metrics.