Qualifications and Skills

• Prior experience in the healthcare industry is a mandatory skill, with the ability to navigate its unique challenges effectively.
• Exceptional communication skills to convey clear and persuasive messages to diverse audiences.
• Strong public relations skills to develop strategies that enhance the hospital's image and manage public perceptions.
• Problem-solving abilities to address and mitigate any reputational risks or public concerns.
• Interpersonal skills necessary for establishing and maintaining professional relationships with stakeholders.
• Proficiency in managing multiple tasks and projects without compromising on quality or deadlines.
• Understanding of media communication tactics to effectively engage and collaborate with journalists.
• Ability to work collaboratively with hospital staff to gather information and promote initiatives positively to the public.

Roles and Responsibilities

• Develop and implement effective communication strategies to uphold the hospital’s perspective positively in the media.
• Conduct proactive communication with the general public, healthcare community, and potential patients to explain services and values.
• Manage and respond to media inquiries and ensure precise and swift information dissemination.
• Organize and coordinate press conferences, interviews, and other media-related events with precision and professionalism.
• Monitor and assess public perceptions and devise action plans to address any negative publicity swiftly.
• Prepare press releases and other promotional materials to enhance public awareness of hospital developments, new services, and achievements.
• Regularly engage with healthcare forums, community events, and partnerships to build networks and strengthen the hospital's public footprint.