JOB ROLE: Digital Marketing Executive
• Curate a list of Influencers across Instagram and reach out to them for Collaborations.
• Drafting appealing invitation mails and messages to contact Influencers.
• Understanding the value of a digital influencer themselves. You will create relationships with content creators and work with them from negotiation to posting on Instagram.
• Keep abreast of emerging trends, campaigns, and influencers.
• Test new ideas, manage your own projects and on-page blogs for website.
Research industry-related topics (combining online sources, interviews and studies)
Write clear marketing copy to promote our products/services
Prepare well-structured drafts using Content Management Systems
Proofread and edit blog posts before publication
Submit work to editors for input and approval
Coordinate with marketing and design teams to illustrate articles
Conduct simple keyword research and use SEO guidelines to increase web traffic
Promote content on social media
Identify customers’ needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images and tone)
Update website content as needed
Hand-on knowledge using various social media platforms to advertise.
Knowledge of SEO, keyword research, and analytics tools (e.g. Google analytics)
Excellent communication skills.
Proven work experience as a Content Writer, Copywriter or similar role
Portfolio of published articles
Experience doing research using multiple sources
Familiarity with web publications
Excellent writing and editing skills in English
Hands-on experience with Content Management Systems (e.g. WordPress)
Ability to meet deadlines
Social media management- Facebook, Instagram, LinkedIn, Pinterest, Twitter -
Regular optimization- BIO, Cover photos, descriptions and other details.
Content uploading and scheduling
Hashtags, tagging, stories upload
Social media marketing -
Instagram ads only- awareness and engagement for like share and comments( using ads manager)
Should have knowledge of On and Off page SEO
Regular website health(audit) check and updating with reports
Coordination with SEO and content writing Freelancers, keeping track of ranking and other aspects of SEO, regular communication for updates.
Influencer’s marketing – Domestic and International (fashion influencer)
Shortlisting of suitable profiles based on reach, followers and engagement
Inviting them via email and DM
Finalizing products and informing delivery team via an excel sheet
Monitoring till delivery
Handling press releases.
Networking with press release agencies for publishing articles on news websites