Create content marketing campaigns to drive leads and subscribers.
Use SEO best practices to generate traffic to the site.
Regularly produce various content types, including email, social media posts, blogs and white papers.
Actively manage and promote blogs, and pitch articles to relevant third-party platforms.
Edit content produced by the team.
Analyse content marketing metrics and makes changes as needed.
Collaborate with other departments to create innovative content ideas.
Bachelor’s degree in English, Journalism or related field.
Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
Excellent writing skills, as well as the ability to communicate and collaborate effectively.
The ability to consistently meet tight deadlines.
Prior experience writing for a B2B audience.