• Involvement in planning of Brand Wise State Wise Sales Promotion Activity with consultation of seniors
• Execution of Merchandising Activities with co-ordination of seniors like purchase link displays, POP & POS utilization and related activity such as allocation and co-ordination for distribution of POP & POS.
• Planning and execution for exhibition and Events with consultation of seniors.
• To review & analyse short term and long term implications of various sales promotion activities and prepare necessary reports, including preparation of Scheme Compilation and answering Query sheets for Audit related Reports.
• To monitor brand wise, state wise spent of sales promotion activities versus budget.
• He will liaise with outside agencies like suppliers, manufacturers, Ad & Promotion agency, retail outlets and distributors and coordinate internally with concerned departments.
• Market visit on regular basis to learn and observe market scenario, competition and success/impact of executed sales promotion activities, POP and POS provided.
• To track the Competitors & other FMCG activities and suggest inputs accordingly.
• Any other assignment pertaining to sales promotion/marketing as and when required.