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TIGI HR Solution Pvt. Ltd.®

Digital Marketing Manager

Date Posted : 16th Jun 2022
1 applicant(s)
Senior (7 to 10 years)
Rs. 800000 INR -Rs.1500000 INR (PA)
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Job Description

· Identify enterprise market requirements/opportunities, develop Go-to-Market Strategies, and ensure strong alignment with Sales and other cross-functional teams to enable high-velocity Lead-Generation.

· Budget and prioritize content-based, traditional, and partnership marketing programs.

· Develop marketing plans and carry out successful execution of the plans.

· Identify and build the most effective enterprise marketing materials, channels, and messaging for key accounts.

· Engage & maintain direct alignment with Sales and cross-functional teams in terms of all enterprise marketing-driven campaigns/promotion strategies.

· Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment.

· Develop proven and accepted marketing processes and stay abreast of advancements in such methodologies and the latest trends.

· Develop and manage a team of Content creators to develop, a content calendar including, but not limited to, landing pages, case studies, white papers, and technical blogs. 

· Employ a variety of methods for SEO, PPC, 3rd party site posting. Measure & report, ranking, and traffic, on the website and social profiles.  

· Identify the new sources of lead generation and revenue stream to complement existing marketing channels of demand generation.

· Make presentations and key collaterals at webinars, trade shows, and conferences, to enhance the company’s recognition and reputation in the customer and referral community.

· Identify and develop partnership programs with industry leaders and leading technology companies (Microsoft, Google, AWS, IBM, Salesforce, healthcare companies.).

· Build, manage, and nurture a talented team, and individual career development.