• 3+ years of experience as a marketing cloud administrator or developer
• Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations
• Design and delivery of solutions in Email Studio.
• Design and implement, for automated email/mobile journeys using Email Studio,
Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further,
• Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics,
• Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement,
• Knowledge of Salesforce Marketing Cloud (SFMC) aka Exact Target is required
• Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails
• Develop responsive email templates with extensive knowledge of AMP script and Guide Template Language
• Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration
• Ability to elicit requirements and translate to technical solutions that can scale across multiple business units
• Ability to work with clients to design customer journeys, and associated data models.
• Certified Marketing Cloud Consultant/Cloud Email Specialist