Below are the pointers for the Marketing Manager JD : -
1) Overlooking and driving Social Media through digital marketing agencies and monitoring their performance to deliver high quality digital campaigns on social media. Also plan and strategize the paid ad campaigns for effective results.
2) Brand management by working with graphic designers and giving proper briefs for the in store collaterals and marketing collateral requirements.
3) Branding and marketing campaigns on online ordering platforms like Swiggy and Zomato.
4) Identifying corporate avenues and supporting the BD team with proper connections to enhance corporate sales.
5) Be a LinkedIn wizard so as to use the connections and leads appropriately for brand collaborations.
6) Initiate brand collaborations with premium brands so as to enhance the end-to-end sales of our core products.
7) Give support to the retail division with respect to partnering with more and more online aggregators like bigbasket, Jio mart etc.
8) Online reputation management of the brand
9) Being the custodian of all google listings and ensuring there is brand standardisation always on a platform like google.
10) Website management.
11) Giving proper brief to the photographers and ensuring the right kind of output is derived from the shoot.
12) ATL and BTL Activations.
13) Close coordination with all the relevant departments to get the campaign executed effectively.
14) PR and media management.
15) Print ad campaigns.
16) Content ideas and creations as and when required.
17) Proper coordination with all the master franchisees so that the digital campaigns are in sync with their product line and also give constant support to the master franchisees in terms of marketing content, campaigns, product photography support and all the necessary co-ordinations for smooth implementation of strategies and campaigns.
18) New products launch support
19) Good email drafting and content writing skills for effective negotiations and smooth corporate communication.
Thanks & Regards,
Sr Hr Executive
Yashkrishni Food Science Ltd - Ribbons & Balloons.