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Pulse Solutions

Digital Marketing Executive

Date Posted : 24th Nov 2022
6 applicant(s)
Junior (1 to 3 years)
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Job Description
Search Engine Optimization (SEO)

Candidates Profile

The candidate will be responsible for developing and implementing our SEO strategy. 

  • Expert with wide experience in SEO & SEO Tools.
  • Minimum 2 years of relevant experience in SEO.
  • Building backlinks for SEO rankings. 
  • Knowledge of Google Analytics and Webmaster tool
  • Knowledge of promotions on Google/Yahoo/Bing. 
  • Understanding of Search Engine spider behavior. 
  • The candidate will be responsible for planning and implementing various off-page optimization strategies.
  • Strong writing & communication skills.
  • Ability to use statistical analysis reporting tools.
  • Work with content and creative teams to execute recommendations.

   Job Description

  • Strong knowledge of SEO strategies like initial site analysis, content & keyword density analysis, adding Meta Tags, canonical issues, robots .txt, XML sitemap creation & implementation.
  • In depth understanding of the search engine ranking algorithm.
  • Manage and refine On-Page SEO strategy to increase qualified organic search engine rankings for consumer traffic, advertiser revenue and advertiser portal sales.
  • Recommend site enhancements that maximize ROI and increase the rank of natural search result listings.
  • Recommend optimizations for site architecture, URL rewrites, and alternate directories.
  • Serve as an internal search expert to ensure best practices are shared and leveraged by all groups.
  • Continuously improve tracking, reporting and profitability of the SEO efforts.
  • Analyze and translate quantitative and qualitative data from the web analytics tool into an actionable SEO plan.
  • Research and develop SEO best practices to identify new market opportunities and maximize program profits with improved organic rankings.
  • Responsible for the management of the client’s CPC campaigns.

Key Skills


  • HTML
  • Latest SEO/SMO trends and methods
  • Team player