Manager-Engagement Customer Success

• Manage & implement CRM for the company's App
• Develop & execute CRM strategy to drive conversion rates
• Define segmentation of customer base & map the entire customer journey to identify conversion & engagement opportunities
• Create high impact omnichannel engagement lifecycle campaigns based on customer insights
• Setup CRM workflows like onboarding, cart abandonment, buy-back journeys, etc.
• Executing new monetization strategies for the existing customer base.
• Analyze consumer patterns such as app download trends, conversion rate, and competitor analysis to understand the effectiveness of media investment and advise on strategy.
• Help plan and prioritize key marketing tactics across programs, to maximize country growth, revenue, and efficiency targets.
• Work closely with product, UI/UX & engineering to enable growth initiatives to drive bottom-line conversions
• Monitor and ensure marketing campaigns deliver against monthly/annual targets in terms of paid users, free users, etc.

What You'll Need

• Bachelor's degree from a reputed institute
• Minimum 6 years of overall experience with 4+ years of relevant experience
• Experience of working on Clevertap CRM
• Experience in working with app first companies
• Deep understanding of mar-tech
• Customer lifecycle marketing experience
• Experience in consumer internet organizations
• Strong understanding of marketing channel attribution, measurement frameworks, and key business and channel metrics.

What Will Be Great to Have

• Highly customer-obsessed thinking with a deep understanding of customer needs and aspirations. Skilled at decoding the price-value equation from a customer's perspective and an ability to speak the customer's language
• Excellent communication, stakeholder management, and organization skills. You will be required to work with a variety of stakeholders and teams of varying technical ability, and across a range of projects.
• Ability to analyze and structure data, turn data into insights, and insights into actions that assist senior management and other stakeholders with decision making
• Stellar problem solving and issue resolution skills with the ability to work effectively across stakeholders while maintaining quality and attention to detail
• Strong analytical skills
• Experience of working in a faced paced environment
• Understanding of performance marketing channels