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Manager-Engagement Customer Success

Date Posted : 28th Apr 2022
8 applicant(s)
Mid-Level (4 to 6 years)
Delhi
Rs. 1500000 INR -Rs.1700000 INR (PA)
Full-Time
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  • Manage & implement CRM for the company's App
  • Develop & execute CRM strategy to drive conversion rates
  • Define segmentation of customer base & map the entire customer journey to identify conversion & engagement opportunities
  • Create high impact omnichannel engagement lifecycle campaigns based on customer insights
  • Setup CRM workflows like onboarding, cart abandonment, buy-back journeys, etc.
  • Executing new monetization strategies for the existing customer base.
  • Analyze consumer patterns such as app download trends, conversion rate, and competitor analysis to understand the effectiveness of media investment and advise on strategy.
  • Help plan and prioritize key marketing tactics across programs, to maximize country growth, revenue, and efficiency targets.
  • Work closely with product, UI/UX & engineering to enable growth initiatives to drive bottom-line conversions
  • Monitor and ensure marketing campaigns deliver against monthly/annual targets in terms of paid users, free users, etc.


What You'll Need

  • Bachelor's degree from a reputed institute
  • Minimum 6 years of overall experience with 4+ years of relevant experience
  • Experience of working on Clevertap CRM
  • Experience in working with app first companies
  • Deep understanding of mar-tech
  • Customer lifecycle marketing experience
  • Experience in consumer internet organizations
  • Strong understanding of marketing channel attribution, measurement frameworks, and key business and channel metrics.

What Will Be Great to Have

  • Highly customer-obsessed thinking with a deep understanding of customer needs and aspirations. Skilled at decoding the price-value equation from a customer's perspective and an ability to speak the customer's language
  • Excellent communication, stakeholder management, and organization skills. You will be required to work with a variety of stakeholders and teams of varying technical ability, and across a range of projects.
  • Ability to analyze and structure data, turn data into insights, and insights into actions that assist senior management and other stakeholders with decision making
  • Stellar problem solving and issue resolution skills with the ability to work effectively across stakeholders while maintaining quality and attention to detail
  • Strong analytical skills
  • Experience of working in a faced paced environment
  • Understanding of performance marketing channels