Experience & Technical Knowledge:
· 3-4 years- previous experience of managing display ads, PPC ads on Amazon AMS
· Basic computer skills, and experience with CRM software and the Microsoft Office Suite, with emphasis on superior Excel skills.
· Strong negotiation skills, with the ability to follow-through on client contracts.
· Amazon PI
· Basic Adobe Photoshop
Amazon AMS Expertise: Must have min 3-4 years’ experience on Amazon AMS.
Day to day campaign Monitoring – Across all platforms, mainly Amazon, Flipkart, Big Basket and Grofers. Monitor all KPI’s
E-Comm marketing strategy – Formulate E-Comm strategy on Yearly/Quarterly/Monthly basis to build brands and gain share across E-Comm platforms
Budgets Planning – Yearly / Quarterly / Monthly budget planning for visibility across E-Comm platforms like Amazon, Flipkart, Myntra, Nykaa
E – Comm intelligence – Possessing a strong knowledge of the ecommerce space including competitive strategies, marketing strategies, best practices and industry trends.
Competition Update – Provide details on competition campaigns for benchmarking purpose
Campaign reporting – Monthly presentation to brand team on campaign performance
Visibility Collaterals – Responsible for overall ownership of coordination with internal brand team for content, creative etc
Agency/Tools Integration – Identifying right tool or agency who can help optimize e-commerce media spend with minimal human efforts. Constantly keeping an eye on what is trending in the E-commerce marketing
Relationship with E-com Platforms: Develop strong relationships with various Ecommerce Portals marketing team.
Learning: Keen to learn new skill sets for individual and professional growth. Utilizing the skill sets and execute them for best output.