About the Job:
· Digital Marketing professional experienced in Marketing and Optimizing campaigns for E-commerce.
· Skilled in analyzing/strategizing market trends to use correct bidding strategies to get best ROI
· Opportunity to play a pivotal role in defining our marketing strategy and scaling our E-commerce business
· Devising paid campaigns by implementing the right programs, tracking, and analytics.
· Evaluate and enhance marketing attribution strategies to deliver data driven insights on the quality of campaigns and content
· Incubate a data driven, results focused culture by consistently monitoring revenue progress, identifying actionable insights to improve revenue performance and testing out new tactics to beat goals and respond to changes in the market
· Work cross-functionally with teams like Category Management, Data Analytics, Brand marketing/content team to ensure growth and campaigns are executed on time, within budget, and in line.
· Thorough understanding of various online and offline marketing funnels - Obsessed with terms like ROAS,ROI, Conv %, DAU, CAC, CPM, CPD, vCPM, impressions etc