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Gemraj Technologies Ltd

Head Of Content Marketing

Date Posted : 23rd Sep 2022
4 applicant(s)
Executive (10+ years)
Rs. 1510000 INR -Rs.2000000 INR (PA)
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Job Description
Content Marketing

Job Description

 Work closely with sales and solution teams, subject matter experts and marketing to build and maintain the written materials repository used in sales pursuits

 Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

 Develop and maintain effective working relationships with internal business development teams and support them in varied content related requests and projects

 Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

 This role requires a brand publisher mindset: the create the content our audience is looking for and then optimize the path to conversion

 Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

 Editorial calendar and organization workflows must be developed and managed.  Measurement and optimization of the program will be required on a regular and ongoing basis

 Executive presentations on the program approaches and results will be required  Support the knowledge management process

 Develop and maintain effective working relationships with internal business development teams

Required Skills:

 Very good writing and communication skills (English)

 Ability to work to tight deadlines

 Detail oriented

 Flexible attitude and the ability to work largely on your own initiative

 High degree of comfort working in virtual, cross-functional, multi-cultural teams

 Experience working on proposals

 Knowledge of the current technology landscape and relevant market trends

 Familiarity with B2B lead generation tactics and performance marketing will be nice to hav