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Brand Manager- Marketing, Salem

Date Posted : 22nd Sep 2022
10 applicant(s)
Mid-Level (4 to 6 years)
Salem
Rs. 100000 INR -Rs.900000 INR (PA)
Full-Time
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Job Description

Responsibilities

·         Analyse brand positioning and consumer Insights

·         Shape and communicate our Vision and Mission

·         Translate brand elements into plans and go-to market strategies

·         Manage a team of marketing people working on brand initiatives

·         Lead creative development to motivate the target audience to “Take action”

·         Establish performance specifications, cost and price parameters, market applications and sales estimates

·         Measure and report performance of all marketing campaigns and assets ROI and KPIs

·         Monitor market trends, research consumer markets and competitor’s activities

·         Oversee new and ongoing marketing and advertising activities

·         Monitor product distribution and consumer reactions

·         Devise innovative growth strategies

·         Align the company around the brand’s direction, choices and tactics

Preferred qualifications

 

·         Master’s degree in Marketing /Management

·         Proven ability to develop brand and marketing strategies and communicate recommendations to executives

·         Experience in identifying target audiences and devising effective campaigns

·         Excellent understanding of the full marketing mix

·         Strong analytical skills partnered with a creative mind

·         Data driven thinking and affinity for numbers

·         Outstanding communication skills

·         Up to date with latest trends and marketing best practices

·         Degree in marketing or related field.


About the company- We are 25 years old organization into manufacturing of medium voltage switch gears and distribution transformers.