Currently accepting applicants
Equal Health Pvt. Ltd.

Content Lead

Date Posted : 24th Nov 2022
3 applicant(s)
Junior (1 to 3 years)
Rs. 100000 INR -Rs.240000 INR (PA)
Hospital Health Care
Marketing and Advertising
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Job Description
Team Leadership
Adobe Photoshop
Adobe Illustrator
content writing

Job Description

Location: Bhopal 

Qualification: Bachelor's degree in (Related Field)

Experience : 1-3 yrs

Location: Bhopal 

Job Roles and Responsibilities:

  1. Analyze brand positioning and consumer insights
  2. Shape and communicate our vision and mission
  3. Translate brand elements into plans and go-to-market strategies (Online & Offline)
  4. Manage and lead the Creative team working on brand initiatives
  5. Lead creative development to motivate the target audience to “take action”
  6. Establish performance specifications, cost and price parameters, market applications and sales estimates
  7. Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  8. Monitor market trends, research consumer markets and competitors’ activities
  9. Oversee new and ongoing marketing and advertising activities
  10. Monitor product distribution and consumer reactions
  11. Devise innovative growth strategies
  12. Align the company around the brand’s direction, choices and tactics

Requirements and skills:

  1. Experience in identifying target audiences and devising effective campaigns
  2. Excellent understanding of the full marketing mix
  3. Strong analytical skills partnered with a creative mind
  4. Data-driven thinking and an affinity for numbers
  5. Outstanding communication skills
  6. Up-to-date with latest trends and marketing best practices
  7. Degree in marketing or a related field
  8. Basic knowledge of Adobe Photoshop, Illustrator (After effects & Adobe Premiere Pro)