Responsibilities

·       Orchestrating digital content strategies across all online platforms.

·       Driving traffic and engagement that translates to sales and brand promotion.

·       Designing and implementing creative marketing strategies to disseminate content.

·       Collaborates with internal teams including Business Development, Product, HR Team to create support marketing initiatives helping all business functions. 

·       Communicate with the stakeholder on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance.

·       In-depth understanding & hands-on experience in running ads across Google, Facebook, YouTube & mobile affiliates to acquire new users.

·       Good understanding of Managing influencers and communities.

• Researching and analysing consumer behaviour, market trends and competitor activity.
• Establishing budgets, performance specifications and sales estimates.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Increasing product sales and market share.
• Ensuring that messaging and marketing activities are aligned with brand and company values.

Skills required

·       2-5years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)

·       Past experience building audiences either online or offline

·       In-depth knowledge of the HubSpot Content Optimization System

·       Experience in producing smart CTAs according to the visitor lifecycle stage

·       Good time-management skills

·       Ability to multi-task

·       Strong interpersonal and communication skills

·       Critical-thinker and problem-solver

·       Highly organized and perform well under pressure.

·       Budget management skills.

·       Strong research and analytical skills.