Head Of Digital Marketing

Duties and responsibilities

1. Build, plan and implement the overall digital marketing strategy
2. Create digital media campaigns aligned with business goals
3. Plan and manage our social media platforms.
4. Create a framework of performance metrics to set and evaluate marketing/campaign goals
5. Create, manage, review, and perform daily campaign operations for different paid channels like Search, Display, Social, Programmatic etc.,
6. Set up a marketing calendar for sustainable inflow of leads to the BD team
7. Set up and optimize company pages within each platform to increase the visibility of company's social content
8. Launch Promotional Offers and events to attract new customers
9. Track marketing metrics and analyze digital data to measure marketing success.
10. To oversee the planning and implementing of new admission related marketing strategy, creation of the admissions budget, and appropriate admissions and marketing materials, mailings and publications.
11. Conduct regular audits for social media and website marketing performance.

Desired Candidate Profile

• Candidates should possess MBA in Marketing (Regular streams).
• A minimum 15 years of experience in a digital marketing and at least 5 years as lead the marketing team.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Hands-on experience with digital marketing: social media marketing, video marketing, content marketing, SEO, online advertising, and mobile marketing
• Candidates from Coimbatore or willing to relocate to Coimbatore would be given preference.