Search Engine Optimization Specialist
Search Engine Optimization Specialist58
Applications
58
Applications
Kochi
Full-Time
Junior: 1 to 3 years
₹ 1L - ₹ 3L (Per Year)
Posted on Oct 22 2022
Not Accepting Applications
About the Job
Skills
Search Engine Optimization (SEO)
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing to maximize ROI.
Role & Responsibility:
- Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Requirements:
- Proven SEO experience.
- Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms.
- Up to date with the latest trends and best practices in SEO and SEM
- Ability to manage 5 - 10 clients accounts.
About the company
We are a Kuwait-based enterprise providing excellence to international clients through various industrial sectors. Our expertise includes Total HR Solutions, Construction, travel, and tourism along with the most advanced IT firm. Being the prime part of Kuwait as consistent growth, JIC is widening its activities into Health and Education sectors. Assigning quality and assurance upfront, JIC is a p ...Show More
We are a Kuwait-based enterprise providing excellence to international clients through various industrial sectors. Our expertise includes Total HR Solutions, Construction, travel, and tourism along with the most advanced IT firm. Being the prime part of Kuwait as consistent growth, JIC is widening its activities into Health and Education sectors. Assigning quality and assurance upfront, JIC is a potential part of every establishment aiming for excellence.
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Industry
International Trade and D...
Company Size
100 - 500 Employees
Headquarter
Kuwait City