Job Overview

we are seeking a Junior Digital Marketing professional to join our team in Mumbai. The ideal candidate will have 1 to 3 years of experience in digital marketing, with a strong focus on enhancing our online presence and driving customer engagement. The position is full-time and requires a dynamic individual with a passion for crafting and executing innovative marketing strategies.

Qualifications and Skills

• Proficiency in social media marketing to develop and execute campaigns on various platforms (Mandatory skill).
• Experience with google analytics to track and measure website traffic and user engagement effectively.
• Solid understanding of content marketing strategies to create compelling and informative content for our audience.
• Expertise in email marketing for building and maintaining strong customer relationships through targeted campaigns.
• Knowledge of pay-per-click (PPC) advertising to manage and optimize paid search campaigns efficiently.
• Understanding of influencer marketing to identify and collaborate with key influencers in the food and beverage industry.
• Capability to conduct A/B testing to analyze campaign performance and make data-driven improvements.
• Strong analytical skills to interpret data, generate insights, and enhance marketing strategies and outcomes.

Roles and Responsibilities

• Develop and implement innovative digital marketing strategies to increase brand awareness and customer engagement.
• Manage and optimize social media accounts to ensure consistent brand messaging across all platforms.
• Analyze website traffic and user metrics using google analytics to drive growth and improve user experiences.
• Create and distribute engaging and informative content that aligns with our brand values and objectives.
• Design and execute targeted email marketing campaigns to nurture and expand our customer base effectively.
• Plan and manage PPC and other paid advertising campaigns to achieve maximum ROI and reach.
• Collaborate with influencers to promote our products and enhance brand credibility within the target market.
• Conduct regular A/B testing on campaigns and strategies to continually optimize performance and results.