INDUSTRY: REALESTATE

JOB DISCRIPTION

● Develop brand activity calendar, coordinate cross-functional activities, planning and processes ensuring timely completion of all marketing activities and goals.

● Work with multiple teams, to translate, buyer, competitor, product and market insights into marketing promotions and innovations directed towards meeting brand, customer and business goals.

● Plan and deliver multiple brand and product campaigns to scale up awareness, consideration and business conversions for products in the Aspirational, Plotted and Luxury Brand Groups.

● Work closely with internal and external creative strategy, communication, activations and design functions to create delightful, differentiated and innovative brand communication for the ABG brand portfolio.

● Analyze current brand positioning, metrics, and consumer insights improve all markers for the project and portfolio brands

● Collaborate with the leadership in planning and executing multi-channel campaign plans, managing work-flows with creative and marketing agencies and tracking the results and effectiveness of the same across channels.

● Ideating and creation of merchandise/corporate gifts in accordance with the product positioning and philosophy.

● Liaising with the internal teams for seamless flow of information on activities and orchestration marketing work-flows and business goals

● Interact, brief and align PR team on the content strategy and calendar for each of the project brands and their coverage in external, internal and owned media