JOB ROLE: Digital Marketing Executive

JOB DESCRIPTION:

•         Curate a list of Influencers across Instagram and reach out to them for Collaborations.

•         Drafting appealing invitation mails and messages to contact Influencers.

•         Understanding the value of a digital influencer themselves. You will create relationships with content creators and work with them from negotiation to posting on Instagram.

•         Keep abreast of emerging trends, campaigns, and influencers.

•         Test new ideas, manage your own projects and on-page blogs for website.

 Research industry-related topics (combining online sources, interviews and studies)

 Write clear marketing copy to promote our products/services

 Prepare well-structured drafts using Content Management Systems

 Proofread and edit blog posts before publication

 Submit work to editors for input and approval

 Coordinate with marketing and design teams to illustrate articles

 Conduct simple keyword research and use SEO guidelines to increase web traffic

 Promote content on social media

 Identify customers’ needs and gaps in our content and recommend new topics

 Ensure all-around consistency (style, fonts, images and tone)

 Update website content as needed

REQUIREMENT:

Hand-on knowledge using various social media platforms to advertise.

Knowledge of SEO, keyword research, and analytics tools (e.g. Google analytics)

Excellent communication skills.

 Proven work experience as a Content Writer, Copywriter or similar role

 Portfolio of published articles

 Experience doing research using multiple sources

 Familiarity with web publications

 Excellent writing and editing skills in English

 Hands-on experience with Content Management Systems (e.g. WordPress)

 Ability to meet deadlines

Social media management- Facebook, Instagram, LinkedIn, Pinterest, Twitter -

1.     Regular optimization- BIO, Cover photos, descriptions and other details.

2.     Content uploading and scheduling

3.     Hashtags, tagging, stories upload

Social media marketing -

1.     Instagram ads only- awareness and engagement for like share and comments( using ads manager)

SEO management-

1.     Should have knowledge of On and Off page SEO

2.     Regular website health(audit) check and updating with reports

3.     Coordination with SEO and content writing Freelancers, keeping track of ranking and other aspects of SEO, regular communication for updates.

Influencer’s marketing – Domestic and International (fashion influencer)

1.     Shortlisting of suitable profiles based on reach, followers and engagement

2.     Inviting them via email and DM

3.     Finalizing products and informing delivery team via an excel sheet

4.     Monitoring till delivery

Press release-

1.     Handling press releases.

2.     Networking with press release agencies for publishing articles on news websites