Key Responsibilities: Paid Advertising & Performance Marketing: • Plan, create, and optimize Meta Ads (Facebook & Instagram) targeting the US market. • Write high-converting ad copies tailored for different audience segments. • Set up and manage lead generation, conversion, and retargeting campaigns. • Conduct A/B testing on ad creatives, ad copies, targeting, and landing pages. • Optimize campaigns for cost efficiency, lead quality, and maximum ROI. • Stay updated with Meta’s ad policies, industry trends, and algorithm updates. Ad Copywriting & Creative Development: • Craft engaging ad copies that align with brand tone and objectives. • Work on different ad formats, including carousel ads, video ads, and static images. • Collaborate with designers to create high-quality creatives that drive engagement. • Adapt messaging based on campaign objectives and target audiences.