Qualifications and Skills

• Proficiency in Google Analytics for extracting meaningful insights and driving data-informed decisions (Mandatory skill).
• Strong expertise in SEO Optimization to improve the website’s visibility and rank on search engines (Mandatory skill).
• Experience with Email Marketing Platforms such as Mailchimp for creating and managing effective email campaigns (Mandatory skill).
• Familiarity with Facebook Ads Manager for crafting and managing paid advertising campaigns on Facebook.
• Knowledge of Pay-Per-Click (PPC) advertising to develop targeted ad strategies for increasing web traffic.
• Experience with Content Management Systems (CMS) like WordPress for managing and publishing digital content efficiently.
• Ability to apply data-driven decision-making techniques to enhance marketing strategies and measure performance effectively.
• Developing and executing a comprehensive social media strategy aligned with business goals to enhance brand recognition.

Roles and Responsibilities

• Develop and implement digital marketing strategies that align with organizational goals and enhance online presence.
• Monitor and analyze traffic and user behavior using Google Analytics to derive actionable insights for ongoing improvements.
• Optimize website content and structure according to SEO best practices to improve search engine rankings.
• Create, send, and track effectiveness of email marketing campaigns using platforms like Mailchimp.
• Manage and optimize paid search campaigns across various advertising platforms including Facebook Ads Manager.
• Collaborate with the content team to ensure digital content is designed optimally for users and meets high-quality standards.
• Leverage social media platforms to foster community engagement and grow brand presence in digital spaces.
• Conduct market analysis regularly to ensure competitive advantages for the organization in the digital landscape.