Company Overview

Intel Market Research, established in 2016, is a leading market research company known for delivering comprehensive and effective market research reports. Our portfolio includes over 100 Fortune 500 companies, a testament to our dedication and expertise. Based in Pune, Maharashtra, with a team of 51-200 employees, we have rapidly established ourselves in the market research industry. For more information, visit our website at www.intelmarketresearch.com.

Job Overview

We seek a Digital Marketing Team Lead for a Full-Time, Fixed-Term-Employment position at our Pune office. As a mid-level role, the candidate is expected to have 4 to 6 years of experience. The ideal candidate will be responsible for leading digital marketing initiatives, optimizing digital presence, and driving the company's marketing strategy to support our growing market research impact.

Qualifications and Skills

• Proven experience in managing digital marketing campaigns with a strong understanding of various marketing channels.
• Experience with Social Media Strategy to effectively engage and grow audiences across various platforms.
• Proficiency in Lead Generation techniques to cultivate opportunities and drive sales conversions.
• In-depth knowledge of Market Research to align marketing strategies with market trends and insights.
• Familiarity with Google Analytics (Mandatory skill) to analyze data, track performance, and inform marketing decisions.
• Expertise in SEO Optimization (Mandatory skill) to enhance web visibility and improve search engine rankings.
• Experience with Email Marketing Automation (Mandatory skill) to streamline campaigns and personalize customer engagement.
• Strong communication and leadership skills to mentor the marketing team and collaborate with cross-functional teams effectively.

Roles and Responsibilities

• Lead and manage the digital marketing team, ensuring all projects align with company objectives and are delivered on time.
• Develop and implement comprehensive digital marketing strategies to drive brand awareness and generate leads.
• Utilize Google Analytics to monitor campaign performance, interpret data, and make informed decisions on marketing activities.
• Optimize the company’s online presence through effective SEO and SEM strategies to improve search rankings and visibility.
• Oversee the creation of engaging and results-driven content across digital platforms, including social media and email campaigns.
• Coordinate with the market research team to align marketing strategies with industry research and insights.
• Manage the digital marketing budget effectively to maximize ROI and campaign impact.
• Stay updated with the latest digital marketing trends and technologies to keep the company at the forefront of marketing innovation.