Qualifications and Skills:

• Familiarity with SEO practices, including keyword research and optimization (Mandatory skill).
• Proficiency in social media management, including planning and executing campaigns on various platforms (Mandatory skill).
• Understanding of off-page SEO techniques such as link-building strategies (Mandatory skill).
• Basic knowledge of Google Analytics and ability to analyze website performance metrics.
• Competence in content creation for various digital channels, including blogs and social media.
• Acquaintance with email marketing tools and strategies to engage and grow an audience.
• Strong analytical skills to assess marketing performance and make data-driven decisions.
• Excellent communication skills to convey marketing ideas effectively and collaborate with team members.

Roles and Responsibilities:

• Assist in the development and execution of digital marketing campaigns across multiple channels.
• Perform keyword research and analysis to support SEO initiatives and improve organic search rankings.
• Manage and create content for social media platforms to enhance brand awareness and engagement.
• Support in analyzing website analytics and reporting on performance metrics using Google Analytics.
• Contribute to the development of email marketing strategies to reach and engage target audiences.
• Participate in off-page SEO activities, including link-building and partnership outreach.
• Collaborate with the marketing team to brainstorm new and innovative growth strategies.
• Maintain up-to-date knowledge of digital marketing trends and industry developments.