Duties and responsibilities:

1. Managing lead gen & nurturing campaigns on popular digital platforms 2. Leading video content creation and channels of Prof Amit Goyal 3. Preparing and managing calendar of content development & posting 4. Screening and coordinating with marketing agencies 5. Executing direct marketing and funnel campaigns for lead nurturing 6. Improving digital presence and visibility of institute across 360 degree assets 7. Collaborating with influencers and other channels for content co-creation 8. Improving online reputation through reviews, ratings and Q&A platforms 9. Managing live and digital sessions and events organized by the institute

Key Result Area 1. Increase in community engagement 2. Increase in institute enrollment

Eligibility Criteria A candidate should have the following for application to the above position: 1. MBA in Marketing with additional qualification or exposure of Digital Media 2. Minimum of 3 years work experience of brand marketing or content creation

Skills & Competence Required 1. Candidate should possess excellent written and verbal communication skills 2. Candidate should have exposure of video content creation of any of these storyboarding, editing, recording, production, etc