Company Overview

Informica Solutions is a fresh, innovative organization led by experts in data-driven businesses. We focus on scientific talent tracking, predictive analytics, and transforming hiring data into valuable insights for our customers. Our approach includes partnering with businesses to enhance recruitment and HR processes.

Job Overview

Mid-Level Digital Marketing Executive position with 4 to 6 years of experience in Kolkata. Full-Time employment opportunity at Informica Solutions, a data-driven organization specializing in talent tracking and predictive hiring. Company size: 11-50 employees.

Qualifications and Skills

• 4-6 years of experience in digital marketing with a focus on Google Ads and online lead generation
• Proficiency in cpc optimization, cost per lead tracking, and campaign management on Google platforms
• Experience in app download and sign-up campaigns to drive user acquisition
• Strong skills in list segmentation and content creation for digital marketing purposes
• Understanding of data-driven marketing strategies and analytics tools for performance optimization

Roles and Responsibilities

• Develop and implement digital marketing strategies to drive online lead generation and increase brand visibility
• Manage Google Ads campaigns and optimize for cost per lead and ROI
• Create and execute campaigns on Google platforms for app downloads and sign-ups
• Conduct list segmentation to target specific audience groups effectively
• Generate engaging content for various digital channels to attract and retain customers