Job Purpose

·        To design Packaging of Products & other Initiatives, as per the brief provided by the Sales Team, after getting it approved from the Reporting Manager.

Process

Detailed Activity

Designing

·        Understand the brief from the concerned Sales Person / requisitioning person.

·        Preparing the Designs basis, the brief, using proper Software viz. AI and Photoshop

·        Identification of Color shades / Pantone colors to suit the packaging requirements.

·        All designs to be as per Key Lines related to the Machine or Pack format.

·        Check all the aspects of the design viz. color, text, spellings, health warning and any other Specific Packaging design requirements.

·        Share with concerned Sales Person / requisitioning person for approval if all is as per their requirement.

·        Seek Final approval from HO, for suggestions, amendments, and prepare Final Design in PDF or JPEG format

Conversion to Printable Format

·        Convert the PDF / JPEG files to as per printable format, which usually is AI format.

·        Share all the approved Designs in AI format with Procurement Manager.

Data Management

·        Keep the records of Designs developed - Folders by SKU, by Sales person, for any further requirements / modifications.

·        Maintain a record / folder of Health Warning designs – by Region, as used previously. Any new Health Warning shared by Sales Person, needs to be updated in these records.

·        Maintain Brand Catalogues provided by Sales Team for inspirational purposes on Packaging development in future.

Innovation & Creativity

·        Develop New Designs Options for ready reference, as per the Brand Catalogues or Physical Packs / Cartons shared by the Sales Team

·        Suggest designs / color combinations on New Market Brand developments e.g. 3D pack format etc.

Skill Development

·        Learn use of New Software mediums for develop skills for designing purpose.

·        Get exposure to AV formats to be used in Exhibitions.