Job Summary:

We are seeking a talented and experienced SEO Specialist to join our dynamic marketing team. As an SEO Specialist, you will be responsible for developing and implementing effective search engine optimization strategies to improve the online visibility and organic search rankings of our website. Your role will play a crucial part in driving organic traffic, increasing brand awareness, and optimizing the overall user experience.

Responsibilities:

1. Keyword Research: Conduct comprehensive keyword research to identify relevant and high-traffic keywords for website optimization and content creation.
2. On-Page Optimization: Optimize website content, meta tags, headings, URLs, and other on-page elements to improve search engine visibility and user experience.
3. Content Strategy: Collaborate with content creators and marketing team to develop and execute a content strategy that aligns with SEO objectives and engages the target audience.
4. Technical SEO: Monitor and address technical issues that impact website performance and search engine rankings, such as site speed, crawl errors, and mobile-friendliness.
5. Link Building: Plan and execute link-building strategies to acquire high-quality backlinks from authoritative and relevant websites.
6. Competitor Analysis: Conduct regular competitor analysis to identify strengths, weaknesses, and opportunities for SEO improvements.
7. SEO Reporting: Generate and interpret SEO performance reports using web analytics tools to track key metrics and provide actionable insights.
8. Stay Updated: Keep up-to-date with the latest trends, best practices, and algorithm updates in SEO to continuously improve the effectiveness of SEO efforts.
9. Collaborate: Work closely with the marketing team, web developers, content creators, and other stakeholders to align SEO strategies with overall marketing goals.
10. Conversion Optimization: Suggest and implement website improvements that enhance user experience and conversion rates.

Requirements:

1. Proven Experience: Minimum [X] years of experience working as an SEO Specialist or similar role, with a successful track record of improving organic search rankings and driving organic traffic.
2. Technical Skills: Proficiency in using SEO tools such as Google Analytics, Google Search Console, keyword research tools, and SEO auditing tools.
3. Knowledge of Search Algorithms: Strong understanding of search engine algorithms and ranking factors, including Google's latest updates.
4. Analytical Mindset: Data-driven approach with the ability to analyze and interpret SEO performance data to make informed decisions.
5. Content Optimization: Experience in optimizing website content and familiarity with best practices in content marketing.
6. Communication Skills: Excellent written and verbal communication skills to collaborate effectively with cross-functional teams.
7. Problem-Solving: Ability to identify and address technical SEO issues and implement solutions.
8. Self-Motivated: Demonstrated ability to work independently, manage priorities, and meet deadlines in a fast-paced environment.
9. Continuous Learner: Enthusiasm for staying updated with industry trends and learning new SEO techniques.
10. Bachelor's Degree: A degree in Marketing, Digital Marketing, Computer Science, or a related field is preferred but not mandatory.

For more details please contact us on 8619008508 or share your Updated CV on info@imfirmity.com