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Brand Activation Manager

Ahmedabad
Full-Time
Mid-Level (4 to 6 years)

About the Job

Skills

We are looking for a Brand Activation Manager to help us build our brand and raise brand awareness. Developing the brand marketing strategies to establish strategic direction and brand positioning.


Job Location: Ahmedabad, Gujrat

Experience: 4 to 6 years

Salary: Hike on current CTC

 

Roles and Responsibilities:

  • Develops marketing partnerships with retailers, media partners, and other external partners to broaden the reach of the business’s brand messaging.
  • Define and manage the brand communication strategy using a variety of media
  • Own the development and messaging of the brand narrative
  • Create, execute, and manage marketing programs and campaigns
  • Developing promotional campaigns to enhance the products' brand images to the market and reach the target audience
  •  Determine directive pricing strategies, manage budget allocation and assess ROI for every marketing effort.
  • Manage key brand initiatives, set standards and guidelines, and continuously elevate our brand
  • Build a brand identity that is clear, distinctive, and compelling
  • Negotiating attractive partnership deals and ensuring mutually beneficial partnership terms that are in line with business objectives and strategy
  • Maintaining and deepening relationships with existing partners
  • Developing metrics to measure ROI from partnerships.
  • Create Brand activation plan.
  • Build and maintain a calendar of brand activation events for the team
  • Analyze success of previous campaigns
  • Educate consumers about the product (through brand activations)
  • Manages brand program launches and serves as cross-functional point-person across marketing, commercial, and creative design
  • Translating brand elements into plans and go-to-market strategies
  • Align the marketing activation around the brand’s direction, choices, and tactics

 

Requirement:

  •  4-5 years of experience in a related field (generally marketing or sales)
  •  Strong expertise in corporate partnerships.
  •  Experienced in setting up MT channel.
  •  Proven ability to work cross-functionally
  •  Experience managing a brand across multiple markets
  • Creative thinker and problem solver
  • Excellent communication skills
  •  Confident public speaker
  •  Project management experience, with a solid understanding of project management principles and techniques
  • Strategic thinker able to identify long-term opportunities and trends
  • Exceptional collaboration skills
  •  Data-driven thinking and an affinity for numbers


DM: southzone@ikamate.com / 9974458940

About the company

Welcome to ikamate hr India pvt. ltd. IKAMATE HR INDIA PVT LTD is one of fastest growing hr service providing company offering best services to clients. We are the experts when it comes to outsourced HR, delivering the flexible, practical employment support that your business needs. We posses allowing you to manage your workforce more effectively. Having an effective and efficient way to manage a ...Show More

Industry

Human Resources Services

Company Size

201-500 Employees

Headquarter

Ahmedabad

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