We are looking for a Brand Activation Manager to help us build our brand and raise brand awareness. Developing the brand marketing strategies to establish strategic direction and brand positioning.

Job Location: Ahmedabad

Experience: 3 – 5 years

Salary: up to 6 LPA

Job Type: On-Site

Roles and Responsibilities:

• Develops marketing partnerships with retailers, media partners, and other external partners to broaden the reach of the business’s brand messaging.

• Define and manage the brand communication strategy using a variety of media

• Own the development and messaging of the brand narrative

• Create, execute, and manage marketing programs and campaigns

• Developing promotional campaigns to enhance the products' brand images to the market and reach the target audience

• Determine directive pricing strategies, manage budget allocation and assess ROI for every marketing effort.

• Manage key brand initiatives, set standards and guidelines, and continuously elevate our brand

• Build a brand identity that is clear, distinctive, and compelling

• Negotiating attractive partnership deals and ensuring mutually beneficial partnership terms that are in line with business objectives and strategy

• Maintaining and deepening relationships with existing partners

• Developing metrics to measure ROI from partnerships.

• Create a Brand activation plan.

• Build and maintain a calendar of brand activation events for the team

• Analyze the success of previous campaigns

• Educate consumers about the product (through brand activations)

• Manages brand program launches and serves as cross-functional point-person across marketing, commercial, and creative design

• Translating brand elements into plans and go-to-market strategies

• Align the marketing activation around the brand’s direction, choices, and tactics

 Requirement:

• 4-5 years of experience in a related field (generally marketing or sales)

• Strong expertise in corporate partnerships.

• Experienced in setting up MT channel.

• Proven ability to work cross-functionally

• Experience managing a brand across multiple markets

• Creative thinker and problem solver

• Excellent communication skills

• Confident public speaker

• Project management experience, with a solid understanding of project management principles and techniques

• Strategic thinker able to identify long-term opportunities and trends

• Exceptional collaboration skills

• Data-driven thinking and an affinity for numbers

• This profile requires the candidate to travel for at least 7 days in a month.