Job Title: Digital Marketing Specialist

Location : Madurai

Experience : 1 - 2 Years

Mode: Work from office

Contact: +91 80722 80214 / +91 96292 19681

Mail id: info@idealaunch.in

Key Responsibilities

As a Digital Marketing Specialist, you will be responsible for overseeing the development and execution of digital marketing strategies to support the overall business objectives. Your day-to-day tasks will include:

• Developing and managing digital marketing campaigns across various channels such as social media, search engines, email, and mobile platforms.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Optimizing web content for SEO strategies and overseeing the management of website updates.
• Utilizing analytics tools to monitor, adjust, and report on campaign performance.
• Creating engaging content for different platforms to attract and retain customers.
• Managing online brand and product campaigns to raise brand awareness.
• Maintaining effective internal communications to ensure that all relevant company functions are informed of marketing objectives.
• Staying current with emerging technologies and digital marketing trends to incorporate these into marketing strategy and tactics.

Key digital marketing team roles include:

• Digital marketing strategist
• Social media manager
• Content writer/creator
• SEO specialist

Qualifications:

• Education: Bachelor or Master’s in a relevant field (e.g., Technology, Engineering, Computer Science) or Other disciplines in arts & science

Benefits:

• Competitive pay and rewards based on performance.
• Opportunities for professional development and advancement.
• A workplace that encourages teamwork and inclusion

Keyskills:

• Social media advertising
• Facebook,Instagram Ads Monitor
• PPC campaing
• Research Writing
• Google Ads Monitor

Additional Notes :

Job Types: Full-time, Permanent

Pay: ₹15,000 - ₹20,000 per month

Schedule: Day shift ( Morning shift )

Benefits: Provident Fund

Supplemental Pay: Performance bonus

Experience: 1 year (Preferred)

Language: English (Required)

Location: Madurai District, Tamil Nadu (Required)