Develop optimization strategies that increase the company’s website search engine results rankings

When conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI

Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences

Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content

Work with editorial and marketing teams to drive SEO in content creation and content marketing

Take responsibility for page optimization for search engine marketing

Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials

Research and implement search engine optimization recommendations

Create and execute link building strategy

Change website architecture, content, linking and other factors to improve SEO positions for target keywords

Determine measurable goals that demonstrate improvement in marketing efforts

Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance

Collaborate with others within the marketing department to manage SEO strategy

Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results