JOB DESCRIPTION: SALES OFFICER (Modern Trade )

KEY RESPONSIBILITIES

·        Maintain consistent contact and provide sales and service to all (retailers and distributors) in his specific assigned Region.

·         Ensure optimum utilization of resources in his area of responsibility particularly sales/promotional budget.

·        Assist ASM with promotional ideas to increase business within the region.

·        Achieve sales revenue numbers, budget and profit goals for your assigned Region.

·        Assist in managing monthly/quarterly/annual sales budgets and objectives within your Region.

·        Understand and utilize syndicated data to identify sales opportunities and develop sales presentations for assigned Region.

·        Provide feedback to management from key retail and distributor customers.

·        Make regularly scheduled sales calls on all major customers within your region.

·        Regular communications of sales calls and results to ASM.

·        Provide monthly sales reports, monthly expense reports and any assigned reports to Area Sales Manager in a timely manner. Regular contact with retailers and distributors to ensure seamless continuity of efforts.

·        Execute the sales volume numbers, trade spending objectives and any other goals given by ASM. - Specific interaction with marketing, i.e. Sales Support materials, etc.

·        Recommend an expedient/appropriate action plan to the Area Sales Manager.

·        Implement all tracking/reporting tools, in conjunction with Finance, Customer service, etc.

·        Assist in managing your regional budget by SKU and trade spending for all brands.

SKILLS

·        Good communication and interpersonal skill.

·        Relationship building

• Sales planning
• Time management
• Rational problem-solving
• Analytical skills
• Knowledge of CRM systems