Responsibilities 

• Design social media strategies to achieve marketing targets 
• Manage, create, and publish original, high-quality content 
• Administer all company social media accounts ensuring up-to-date content 
• Liaise with writers and designers to ensure content is informative and appealing 
• Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches 
• Facilitate client-company communication (respond to queries, get reviews, and organize chats and Q&A sessions) 
• Prepare weekly and monthly reports on web traffic and ROI 
• Monitor SEO and user engagement and suggest content optimization 
• Communicate with industry professionals via social media to create a strong network 
• Train internal teams to integrate and maintain a cohesive social media strategy 
• Stay up-to-date with new digital technologies and social media best practices 

Requirements and skills 

• Proven work experience as a social media strategist or social media manager 
• Hands-on experience using social media for brand awareness 
• Understanding of SEO and web traffic metrics 
• An ability to identify target audience preferences and build content to meet them 
• Familiarity with web design and publishing 
• Excellent multi-tasking skills 
• Strong written and verbal communication skills 
• BSc degree in Marketing or relevant field