Job Role:

-Be the champion of the assigned portfolio with in-depth product & procedural knowledge.  

- Develop brand positioning strategy, customer segmentation framework and roll out campaigns for product promotion.  

- Drive customer profiling exercises partnering with the sales team and creating acquisition/ retention strategies.  

- Develop, sustain, and leverage relationships with key opinion leaders of assigned specialties.  

- Define the golden words to communicate unique selling points and competitive advantages.  

- Work closely with sales and key accounts for product demonstration and clinical selling  

- Design creative marketing and promotional campaigns, creation of product brochures, leaflets, and other communication material as per brand guidelines  

- Design and implement a pricing strategy for designated products to meet ASP targets & portfolio profitability.  

- Conduct margin analysis on a periodic basis to study trends to access pricing levels.  

- Active partner for the success of field staff, help shorten the sales conversion cycle and create platforms to share success stories and best practices amongst team members.  

- Planning marketing programs & customer engagement activities and working closely with support teams & vendors for successful execution.  

- Control marketing budget for the respective product/ portfolio by managing the needs assessment plan vs actual and maximizing the utilization of the budget  

- Develop and implement feedback channels to ensure franchises are following marketing plans.  

- Support lead management initiatives for field staff, periodically compare leads and market mapping to identify untapped potential  

- Work with sales managers on sales roadmap validation and analysis  

- Deliver product training to the sales team, content development, and structuring of digital content repository for online references 

- Experience in Certification for particular devices like CED, PDA, etc.