Company Overview

The Hare Krishna Movement Chennai is a vibrant spiritual organization dedicated to spreading spiritual consciousness and holistic development. With a presence in Thiruvanmiyur, Chennai, the movement focuses on spiritual education, temple management, food distribution, and youth empowerment. A part of the Religious Institutions industry, it aims to empower individuals spiritually and foster positive change in society.

Job Overview

We are seeking a Senior Digital Marketing professional who will play a crucial role in expanding our digital presence and engagement. This full-time position is based in Chennai, requiring 7 to 10 years of experience in the field. The ideal candidate will be responsible for strategizing and executing marketing campaigns that align with our organization's mission and expand our outreach to a broader audience, thereby supporting our various programs and initiatives.

Qualifications and Skills

• Extensive experience in social media marketing with a proven track record of successful campaigns (Mandatory skill).
• Expertise in content creation that resonates with various target audiences and enhances engagement (Mandatory skill).
• Proficient in digital advertising, including PPC, display ads, and understanding of online paid media (Mandatory skill).
• Strong knowledge in search engine optimization (SEO) to increase website visibility and traffic.
• Competency in data analytics to track, analyze, and report on key performance indicators.
• Experience in email marketing, including campaign management and optimization.
• Ability to contribute to web design to enhance user experience and promote engagement.
• Understanding of e-commerce and digital sales strategies to support financial objectives.

Roles and Responsibilities

• Develop and implement comprehensive digital marketing strategies that support the company’s mission and vision.
• Create and oversee engaging content strategies for social media, blogs, and other digital platforms.
• Manage digital advertising campaigns, including budget management, and analysis to optimize performance.
• Conduct thorough SEO audits and implement strategies to improve search rankings and web traffic.
• Utilize data analytics to monitor campaign effectiveness and derive actionable insights for future planning.
• Coordinate email marketing initiatives, ensuring content aligns with organizational goals and objectives.
• Collaborate with the web design team to ensure the online presence is visually appealing and user-friendly.
• Stay updated with market trends, competitive analysis, and emerging digital tools to maintain an edge.