Job Responsibilities:       

- Manage acquisition campaigns across social, SEM, and display channels.

- Analyze and optimize campaign performance using data-driven insights.

- Track and report key performance metrics with advanced analytics tools.

- Collaborate with the marketing team on targeting and segmentation strategies.

- Stay updated on industry trends and integrate new tools.

- Identify growth opportunities and optimize campaigns.

- Work with cross-functional teams for cohesive marketing strategies.       

- Conduct market research and competitor analysis.

- Develop relationships with external partners for new marketing opportunities.

- Support overall marketing efforts with proficiency in various tools.

Requirements:

- 4+ years in performance marketing.

- Master’s in Marketing, Business Administration, or related field.

- Experience in B2B Performance Marketing, preferably with a digital media agency.

- Expertise in Meta ads, Google Ads, and other platforms.

- Strong problem-solving and strategic thinking skills.

- Excellent analytical skills and ability to drive actionable insights.

- Solid understanding of digital marketing concepts.

- Excellent communication and presentation skills.

- Experience with media, creative agencies, and affiliate vendors.