Digital Marketing Specialist (Hackerkid)

Year of Experience: 1 to 3

CTC: 3 to 6 LPA

The ideal candidate will own the online advertising strategy for the organization by planning and executing digital marketing campaigns for GUVI’s Hackerkid Courses (K-12 Programs). This candidate will launch advertisements with a clear focus on ROI & CAC. 

Responsibilities

• Plan, own, and execute a data-driven & customer-centric Paid Advertising Strategy across Hackerkid product lines to execute the goals of the business with the best ROI
• Generate & meet the lead requirements from the sales team across channels such as Facebook, Google, Linked In, Quora, and Native Ads. (more platforms are recommended)
• Analyze Competitors & identify new opportunities using tools like SEMRush and optimize the Paid Advertising strategies consistently.
• Develop and evolve advanced targeting & segmentation strategies that deliver truly most valuable campaigns
• Own the business goals across the Marketing Funnel from reducing the Lead Generation cost to optimizing Customer Acquisition Costs
• Measure & Report the business-related KPIs to management and agree on the actions plans agreed based on data
• Analyze & draw insights from each paid medium and take necessary actions to meet the ROI goals in close coordination with the sales team.
• Work with an enterprising team and contribute to organizational goals via self-driven initiatives.
• Should have worked with a CRM earlier

Qualifications

• Work Experience in K-12 Products or Subscription Model will be added benefit
• Bachelor's degree in Engineering
• Passionate Brand Builder
• 1-3 Years of Experience with B2C (or) B2B social media
• Strong creative and analytical skills