We are looking for an experienced Social Media Optimization  with an innate sense of what works in the social space that will also grow engagement, followers and help drive traffic. Successful candidates are those who eat, breath, sleep and can talk social media across current and emerging platforms, including linear broadcasts, Facebook, Instagram, SnapChat, Twitter, TikTok, YouTube and any new ones that pop up. The person will train on-air talent on the ins-and-outs of social media while leveraging industry-wide best practices to increase our online engagement while also growing traffic. We are looking for an idea generator who is a self starter.

Duties & Responsibilities 2

• Will help implement an evolving newsletter strategy in order to conceive/manage regular newsletters to grow audience users and other KPI.
• Will regularly and daily create engaging photo galleries that can be shared across platforms.
• Will regularly create text-over-graphic videos and text-over-images that are engaging and will spark a social conversation.

Requirements & Skills 2

• At least 3-4 years of experience in social media strategy.
• Ability to spot trends in social media and prepare to evolve our strategies accordingly.
• Knowledge of social media advertising campaigns and tools (i.e. Facebook Ad Manager).
• Knowledge of social media analytics platforms (i.e. CrowdTangle, Social News Desk, Facebook Insights).
• Must be a solid writer who can remain calm under pressure while juggling multiple writing, video, and photo assignments.