· Developing and implementing effective search engine optimization (ASO) strategies

· Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities

· Managing app store optimization projects and reporting on performance

· Conduct keyword research to guide content teams

· Review technical SEO and ASO issues and recommend fixes

· Optimize website content, landing pages and paid search copy

· Direct off-page optimization projects (e.g., link-building)

· Collect data and report on traffic, rankings and other SEO aspects

· Work with social media and PPC teams to optimize campaigns

· Keep abreast of app store optimization and integrated marketing trends